Lonely Lingerie

Confidence, sex appeal, love. What is lingerie to you?
 A sexy woman who is naturally self-assured and loves prancing around in revealing get-ups for her long time lover? Or an insecure woman? A shy soul who is dying to chuck back on her largest, baggiest oversized tee. Under garments (especially sexy under garments) are a personal topic for us women. We all long to be that confident female and tell ourselves that one day we will have the body of a Victoria's Secret Model, but if we're honest, thats probably (definitely) never gonna happen. So taking a realistic approach, isn't it better for us to learn to love ourselves and find pieces that MAKE us feel sexy, are comfortable to wear and accentuate our natural, feminine shape? 

Well rising New Zealand based label "Lonely Lingerie" is doing just this. Creating sexy, vintage inspired pieces for woman of all shapes and sizes around the world.  

Created in 2009 by Helene Morris and Steve Ferguson, Lonely Lingerie is inspired by vintage corsetry and underwear and designed to showcased the beauty and femininity of the female form. Delicate lace and mesh is used in their collections, giving a subtle nod to their main inspiration with the incorporation of sultry cutouts, detailed straps and subtle but sexy colour palettes giving their designs a modern edge. They're blurring the line between fashion and underwear with long line bras (that can be worn as crops), high-waisted briefs and bodysuits that bring together their breathtaking collections. 

Their pieces make you feel good about your body with flattering aesthetics and designs. High-waisted briefs will allow those conscious of their stomach to hide their biggest insecurity whilst their wide selection of cup sizes (from A-E) give almost any woman the opportunity to treat themselves to a Lonely Lingerie piece. They're also huge advocates for embracing the female form and the varying shapes and sizes of everyday women, which they showcase incredibly through their visual diary The Lonely Girls Project. Born in 2012 the project aims to capture edgy images of Lonely Lingerie's own customers from all around the world and rather than solely capturing their products, the project focuses on telling a story (in one photo) of who these women are, their lifestyle, personality and culture, all whilst showcasing the variety of woman who advocate their designs. The Lonely Girls Project has provided an inspirational platform to showcase real women and empower the physically, culturally and geographically diverse females of today. 

 Thanks to their innovative designs, captivating projects and the rising popularity of alternate culture, Lonely Lingerie has fast become an iconic label of the modern day and is taking over the world one dreamer at a time. So gals, be proud of your body, be proud of your flaws and love yourself.

 Don't be Lonely anymore.

For more information of to find a stockist near you head to
www.lonelylabel.com

sol sana

High quality, superb leather. That's what every girl wants in life right!?

 Well I certainly know its all I dream about. A good pair of timeless leather boots, or an edgy pair of unique metallic sandals. Its what every fashion-junkie lusts for but something that none of us actually know how to obtain or where to find. Emerging designer and entrepreneur Sara Caverley saw this gap in the footwear market 5 years ago. A gap that was screaming for higher-end designs, fabrics and styles at an attainable price. 

This is when the Australia based footwear label Sol Sana was born.

Sourcing inspiration from the industry's hottest runways and high-end design, the brand promises to bring to life high-fashion, stylish footwear that's wearable, comfortable and retailed at an affordable price. They use the most exquisite materials including luscious leathers and an array of fine materials and trims that give an expensive aesthetic to each and every design.

They're a diverse brand who are fun, bold and imaginative, fast becoming an innovative muse to the creative trendsetters of today. They expose super edgy traits that feed the cravings of the youth-driven markets, whilst also providing sophisticated pieces to the more business savvy, feminine woman. And although they've always bought something a little different to the table, their latest campaign really up-ed their game and captured the cultural edge they have over their competitors. The campaign took their images and promotional material from generic, good quality images to a raw, alternate and youthful frame. One that honestly expresses the connection they have with the pop-culture and current trends of modern society.

They've also recently started designing clutches and bags to go alongside their footwear. These accessories exude the same quality and appeal as the shoes and use similar materials to create that luxe vibe. They are the perfect addition to compliment their range and a great starting point to begin expanding their product offering. Sol Sana are continuing to expose their brand to a wide audience which is evident through their impressive lists of recognisable and diverse stockists including the likes of Urban Outfitters, Gypsy Warrior, General Pants, The Iconic and David Jones. 

This past weekend they also showcased their products and ran a pop-up store at one of Sydney's most exciting fashion events, Fashion Weekend. Held at the Royal Hall of Industries in Moore Park, the event brings an impressive list of Australian brands and designers together under one roof to showcase their collections and offer their products to the public for a heavily discounted price. This year Sol Sana sat pretty alongside the likes of By Johnny, Bec and Bridge and C/MEO Collective just to name a few and put loads of happy smiles of the faces on fashion-crazed Aussies who got the chance to snag a bargain piece.

A brand of diversity and immense creativity, Sol Sana are an incredibly inspiring and innovative company. Their designs continue to evolve and surpass my expectations with every collection they put out and I'm always in awe of each and every piece. As they continue to be a standout in the footwear field and reach a broad range of consumers, I'll be keeping watch to see them rise to the top and become one of the leading footwear labels Australia has to offer.

For more information about Sol Sana and where you can find their product near you head to
www.sol-sana.com

fashion ethics

When it comes to fashion and the basic clothing we continuously consume, we don't often think about the ethics of our clothing; what the working standards and wages are like where the product is made, if any animals get harmed in the production process or if the packaging we take the product away in damages our environment.

One company that is an inspirational advocate for ethical fashion and is described by the head of the Royal Melbourne Institute of Technology, Karen Walker,  as a "pioneer of sustainable fashion" is home grown boutique label Gorman.

Founded in 1999 by fashion enthusiast Lisa Gorman, the Gorman label is filled with eclectic clothing that screams individuality and gives a modern nod to tribal prints and textile art. Already an established and well-loved brand for the free-spirited hippie, Gorman introduced their "Gorman Organic" range in 2007 to comply with the ethical demands of the evolving fashion industry and their environmentally friendly clientele. 

Gorman insist that all their factories and manufacturers must adhere to a strict social and ethical code of conduct that covers a number of issues that are controversial and unacceptable in today's modern society. All Gorman suppliers must meet the following standards to continually work alongside the brand. These standards include that: the workplace is safe and hygienic, no child labour is used, there's no discrimination, living wages are paid, working hours are regular but not excessive, there is no bribery or corruption and no inhumane or harsh treatment is practiced. To ensure companies comply with these standards, Gorman undertakes an audit at least once a year on every manufacturer and factory they source from and if any issues are discovered an action plan is put in place to correct the problems with several more audits (both announced and un-announced) followed to be certain that all standards are being met.

In terms of animal welfare, unlike your typical ethical company who may compromise the use of leather and fur to stay ethical, Gorman still stocks products of this substance but insists they go to great and impressive lengths to ensure that all animals are treated in a humane manner and are not viciously harmed in the process. The company is very strict that all leather and hide is solely sourced from New Zealand where they have strict guidelines in place to ensure all animals are treated in a humane manner. 

Also unlike alot of ethically friendly brands, Gorman continues to use angora fibres for some of their woollen products. The use of angora is quite a controversial topic and has sparked a fire over on their Facebook page but despite the controversy, Gorman insists that all their angora wool is ethically sourced and their suppliers shave the fur from the angora rabbits back rather than plucking it or ripping the fibres straight from their skin.  They also hire one of the world's leading independent inspection companies to monitor and regularly check up on their angora suppliers to ensure they comply with the Five Freedoms policy which ensures the rabbits are free from hunger and thirst, discomfort, pain, injury and disease, are free from fear and distress and are able to express their normal animalistic behaviours. However when Gorman does not release details of their suppliers location and 90% of angora is sourced from Asia (where there is no penalties for abuse of animals) it is hard to be sure that this ethical standard is truly met.

Gorman don't only practice ethical values in the production of their products, they also share these values in their boutiques. The interiors of their stores are created with recycled or locally sourced timbers, their dressing rooms are adorned with unbleached linen curtains and all their lighting is energy efficient, vintage pendants that have either be recycled or are salvaged goods.

Gorman also show their appreciation for the environment and enforce customers to opt for no baggage by planting a tree in a South American eco-reserve for every 3 customers who say no to a bag. In 2010 they reduced their use of plastic on packaging by 90% in one year which they describe as "one of our proudest manoeuvres to date". They've also cut their sea-freighted orders down to 63% which is marginally less than many other companies around the world and they actively work to combine deliveries so that shipping and trucking can be less frequent. Finally Gorman tirelessly work  to ensure a high-quality product that is going to last for an impressive amount of time is produced and they love seeing people wearing their vintage Gorman pieces 2, 5 and even 10 years down the track. They also compile a bundle every month of pre-loved or returned pieces to give to charity stores and allow the less fortunate to be able to experience the Gorman world.

It's fair to say that Gorman is an incredibly inspirational brand that really value the ethics of fashion and are an amazing example of how sustainable fashion can be achieved. As the ethics of the industry continue to be more considered in everyday purchasing, it will be interesting to see how Gorman, and the rest of the fashion industry adapt to the demands of the environmentally aware consumer of today.

white shirt campaign.

You can't go wrong with the colour white. It's plain, it's simple and a modern day essential in any fashion junkie's wardrobe. A good quality, basic button up white shirt is the perfect staple piece for any occasion and with a number of variations and styles being created in a more youth-driven society, it really allows this piece to fit into any woman's collection. 

 Leading Australian fashion label, Witchery are known for their ultimate luxe quality and structured white shirts. Knowing it was an essential for every woman's wardrobe, they started the "White Shirt Day" campaign 7 years ago to create awareness about ovarian cancer and raise money towards ongoing research for the Ovarian Cancer Research Foundation (OCRF). Each year Witchery design and produce a range of white button up shirts of varying styles and prices that are sold both in their retail spaces and on their online store with 100% of the proceeds going to OCRF and their research into this deadly disease. 

Ovarian cancer is the leading cause of death of all gynaecological cancers with 1 woman dying every 10hrs from the devastating disease and a lower survival rate then both breast cancer and cervical cancer. Unfortunately there is no early detection test for ovarian cancer therefore extensive research into the disease is our only hope in catching the cancer in its tracks before it is too late.

This year Witchery has released a combination of 9 shirts (8 womens, 1 men) ranging in price ($99.95 - $149.95) and style. Depending on your own personal style you can tailor one of the white shirts to your desired look. If you are more of a classic gal, you could go for the basic button up in either a feminine or manstyle cut or if you prefer a more girly and romantic look the drape front shirt or bow tie button up will be perfect for you. The mesh spot shirt is the perfect option if you want to show just a touch of skin or you can even make the white shirt sexy with the zip front shirt. 

Personally my favourites are the double layered button up and the cutwork shirt. The double layer allows for a sophisticated, timeless look and provides a number of options to wear, for example you could pair it with basic black jeans, heels and a blazer for an ultimate sophisticated look or you could tuck the shirt into a leather skirt, paired with a denim jacket and converses for a more casual, day-to-day look. The cutwork shirt is the perfect piece for a high-fashion look and one that defines the popular sport luxe trend. Pair this shirt with a luxe silk pleated skirt and a leather cap to achieve the perfect sport-luxe attire.

 This year the White Shirt Day campaign ran from the 8th April to the 1st May and has so far raised an outstanding $12,793.90 for the the OCRF and their research. Unbelievably so, there are still a small number of shirts up for grabs if you are still yet to make your donation. The funds and awareness generated throughout this campaign are truly a crucial and essential part in finding a cure for this disease. I hope to see a spotlight continuously be cast on this cancer until we reach the ultimate goal of finding a method of early detection or (in an ideal world) complete eradication. 

For more information about the campaign or to make a donation head to ocrf.com.au or witchery.com.au

Street Style

Its now been 2 long weeks since I got the pleasure of attending my very first show at Mercedes Benz Fashion Week Australia. As always it was an absolutely gorgeous event that saw some of Australia's top designers (both established and emerging) present their newest collections to a crowd full of fellow designers, celebrities and fashion industry icons. Everything that was presented on the runway absolutely blew my mind but it was the style from the attendees walking the streets that gave me my greatest source of inspiration. 

This year the 70's trend took charge on the streets with flares, flounces, corduroy and denim seen at every turn. Australian fashion icon Tash Sefton from They All Hate Us was the true 70's muse this fashion week, managing to incorporate light wash denim (mainly bell bottoms and maxi skirts) into her looks each and every day. We also saw the classic and sophisticated tailored/menswear trend make it's annual mark with a number of industry personalitites including bloggers Margaret Zhang and Brooke Testoni rocking well structured blazers, coats and collared button up shirts to get them through the indecisive autumn weather. On the flip femininity was another key trend with personality Carissa Walford and international super model (and my ultimate girl crush) Nicole Trunfio, nailling the white, romantic and feminine look. Other trends we saw glimpses of were 90's grunge (plaid, stripes, black on black), bohemian (fringe, prints) and electric (metallic fabrics and neon colours).

I've put together some of my favourite looks from the streets that express creativity, personality and ultimate style.

images sourced from elle.com; popsugar.com; thetrendspotter.net;  

"A brand for the Bondi Bohemian in all of us"

Three of Something is an Australian label created by three talented and ambitious women who met by chance and share an incredible passion for classic bohemia.

Since starting up the brand in 2012 not only have these women become incredible friends but they have built a company that is a standout in it's field and is taking the fashion world by storm both nationally and on an international scale. Three of Something brings to life a  "feminine but edgy aesthetic" combining bold patterns, colours and prints with classic, minimalistic silhouettes to create classy bohemian pieces that scream sophistication whilst bringing to life every woman's inner bohemian soul. 

These woman work hard, they hustle and its the reason why they have already achieved such great success. Working from a super cute studio in culture hub Alexandria, the trio pump out a new collection every month of the year, that's designing, producing and shooting a brand new collection every 4 weeks (yep I told you they hustle). They're incredibly driven and their passion has allowed them to make some amazing connections within the business. They have over 100 stockists throughout the country including online powerhouses The Iconic, Revolve Clothing, Surf Stitch and Lalabazaar, just to name a few and also have a number of stockists in the U.S. They recently exhibited at the ENK International Tradeshow in Las Vegas - catapulting themselves into an international market and putting their name out there to be recognised by passionate fashion figures and companies around the globe.

Their current collection celebrates classic prints, sophisticated silhouettes and a youthful edginess, focussing on two of the biggest trends of the moment; pattern clash and denim as well as adding a modern colour pop and incorporating detailed structural elements to their timeless pieces. Its the perfect transitional collection and one that will seamlessly slide into any woman's wardrobe.

WRONG TURN - MARCH 2015

I was lucky enough to assist these ladies on one of their recent campaign/look book photo shoots (which you'll have to wait til August to see) and I can't express how much fun it was. As a fashion student it's crucial for me to undertake workplace training and working with Three of Something has definitely been my most memorable experience to date. Not only were the ladies super friendly, genuine and kind but they were extremely talented and you could see in their eyes that they have an incredible passion for the industry and extraordinary love for what they do. 

The opportunity gave me the chance to experience what it was like working for a smaller label and engage in the photographic atmosphere that my inner photographer has been dying to explore. It was truly an incredible day, bringing together a number of talented creatives to produce true fashion magic. I enjoyed every minute of being involved with the shoot and I cannot wait to take part in another creative day like this. 

I'll be continuing to follow the Three of Something journey and look forward to seeing what their April collection has instore. For more information on the brand, stockists or to purchase their pieces

 head to threeofsomething.com

(All images sourced from Three of Something sites)

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Leila Joy.

There are many inspirational and talented creatives in the fashion industry however when asked to write about just one it can be a little hard to chose. As I've said before I'm not necessarily your typical mainstream girl, I feel inspired by people who are a little bit off centre, beat to their own drum and achieve success with an edge. I don't typically go for the industry house-hold names and I'd much rather support someone who is a quiet achiever, modest and an undiscovered, underground success. 

These inspirational souls are the people I search for and tend to love best. It was by chance I came across this creative gem but I've followed her journey and continued to be inspired by her ever since.

Please allow me to introduce Leila Joy Berney.

A self-taught photographer living in Sydney,  Leila is a free-spirited, edgy, raw and brave creative who has a deep passion for "people, exploring the world and telling a story through words and images". She isn't afraid to push the boundaries or expectations of any industry and stays true to herself through the purity and rawness of her photographs.

"Trying to capture the essence of a person or place, their vulnerability, their whole, the life inside them."

I first discovered Leila through local Sydney beauty (and my ultimate girl-crush at the time) Dj Tigerlily. I was obsessing over her blog when I came across pictures they had taken together. The images had a gypsy-like bohemian feel, telling a story of a wanderer through the sun, sand and sea.  These elements combined with the juxtaposed environment really caught my eye. Tigerlily's unconventional green-tiped dyed hair mixed with high fashion pieces and a rustic background all bought together this unbelieveable beauty, a combination of high-end luxuries and ultra cool urbanity.  I simply could not believe the breath-taking beauty Leila had created and I loved that they portrayed an unconventional, care-free world.

Another aspect that I love about Leila is that she hasn't permanently dropped herself into one box. She combines her two passions; writing and photography to tell stories. Stories of fashion, nightlife, travel and personal adventure to share and inspire others. Her stories have the ability to connect with the viewer and penetrate deep emotion within their bones, all giving off an incredible energy and defining her unique style.

"With a camera in one hand and a pen in the other, I capture and record little sparks of life and share them with others."

Her editorial work has been published in a number of both Australian and international online platforms and digital magazines including Nylon Japan Magazine, MINC Magazine, The Feed and David Jones online, just to name a few. Aside from fashion Leila has also gained great exposure through the Sydney nightlife and Dj scene by photographing some iconic faces and events including regular shootings of Dj Tigerlily and last year's sold out Alison Wonderland Warehouse Project.

Her style is free-spirited, edgy and raw, and captures the essence of a person or place and moments of “spontaneity and purity”.  She firmly believes that "what is raw is beautiful" and that quote of her's consistently continues to inspire me. Just like Leila has done, I too one day aspire to combine all my passions into one, sharing my obsessions, personality and loves with the world through images and text.

Leila Joy is an absolutely incredible talent and I cant wait to see what she can produce and where her journey takes her next. Its motivational woman like her that push me to keep dreaming big and strive for success.

 For more information about Leila or to explore even more of her amazing content head to her blog:  followthezephyr.com

(all images sourced from Leila Joy sites)

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