High quality, superb leather. That's what every girl wants in life right!?
Well I certainly know its all I dream about. A good pair of timeless leather boots, or an edgy pair of unique metallic sandals. Its what every fashion-junkie lusts for but something that none of us actually know how to obtain or where to find. Emerging designer and entrepreneur Sara Caverley saw this gap in the footwear market 5 years ago. A gap that was screaming for higher-end designs, fabrics and styles at an attainable price.
This is when the Australia based footwear label Sol Sana was born.
Sourcing inspiration from the industry's hottest runways and high-end design, the brand promises to bring to life high-fashion, stylish footwear that's wearable, comfortable and retailed at an affordable price. They use the most exquisite materials including luscious leathers and an array of fine materials and trims that give an expensive aesthetic to each and every design.
They're a diverse brand who are fun, bold and imaginative, fast becoming an innovative muse to the creative trendsetters of today. They expose super edgy traits that feed the cravings of the youth-driven markets, whilst also providing sophisticated pieces to the more business savvy, feminine woman. And although they've always bought something a little different to the table, their latest campaign really up-ed their game and captured the cultural edge they have over their competitors. The campaign took their images and promotional material from generic, good quality images to a raw, alternate and youthful frame. One that honestly expresses the connection they have with the pop-culture and current trends of modern society.
They've also recently started designing clutches and bags to go alongside their footwear. These accessories exude the same quality and appeal as the shoes and use similar materials to create that luxe vibe. They are the perfect addition to compliment their range and a great starting point to begin expanding their product offering. Sol Sana are continuing to expose their brand to a wide audience which is evident through their impressive lists of recognisable and diverse stockists including the likes of Urban Outfitters, Gypsy Warrior, General Pants, The Iconic and David Jones.
This past weekend they also showcased their products and ran a pop-up store at one of Sydney's most exciting fashion events, Fashion Weekend. Held at the Royal Hall of Industries in Moore Park, the event brings an impressive list of Australian brands and designers together under one roof to showcase their collections and offer their products to the public for a heavily discounted price. This year Sol Sana sat pretty alongside the likes of By Johnny, Bec and Bridge and C/MEO Collective just to name a few and put loads of happy smiles of the faces on fashion-crazed Aussies who got the chance to snag a bargain piece.
A brand of diversity and immense creativity, Sol Sana are an incredibly inspiring and innovative company. Their designs continue to evolve and surpass my expectations with every collection they put out and I'm always in awe of each and every piece. As they continue to be a standout in the footwear field and reach a broad range of consumers, I'll be keeping watch to see them rise to the top and become one of the leading footwear labels Australia has to offer.
For more information about Sol Sana and where you can find their product near you head to
www.sol-sana.com
For more information about Sol Sana and where you can find their product near you head to
www.sol-sana.com
