Lonely Lingerie

Confidence, sex appeal, love. What is lingerie to you?
 A sexy woman who is naturally self-assured and loves prancing around in revealing get-ups for her long time lover? Or an insecure woman? A shy soul who is dying to chuck back on her largest, baggiest oversized tee. Under garments (especially sexy under garments) are a personal topic for us women. We all long to be that confident female and tell ourselves that one day we will have the body of a Victoria's Secret Model, but if we're honest, thats probably (definitely) never gonna happen. So taking a realistic approach, isn't it better for us to learn to love ourselves and find pieces that MAKE us feel sexy, are comfortable to wear and accentuate our natural, feminine shape? 

Well rising New Zealand based label "Lonely Lingerie" is doing just this. Creating sexy, vintage inspired pieces for woman of all shapes and sizes around the world.  

Created in 2009 by Helene Morris and Steve Ferguson, Lonely Lingerie is inspired by vintage corsetry and underwear and designed to showcased the beauty and femininity of the female form. Delicate lace and mesh is used in their collections, giving a subtle nod to their main inspiration with the incorporation of sultry cutouts, detailed straps and subtle but sexy colour palettes giving their designs a modern edge. They're blurring the line between fashion and underwear with long line bras (that can be worn as crops), high-waisted briefs and bodysuits that bring together their breathtaking collections. 

Their pieces make you feel good about your body with flattering aesthetics and designs. High-waisted briefs will allow those conscious of their stomach to hide their biggest insecurity whilst their wide selection of cup sizes (from A-E) give almost any woman the opportunity to treat themselves to a Lonely Lingerie piece. They're also huge advocates for embracing the female form and the varying shapes and sizes of everyday women, which they showcase incredibly through their visual diary The Lonely Girls Project. Born in 2012 the project aims to capture edgy images of Lonely Lingerie's own customers from all around the world and rather than solely capturing their products, the project focuses on telling a story (in one photo) of who these women are, their lifestyle, personality and culture, all whilst showcasing the variety of woman who advocate their designs. The Lonely Girls Project has provided an inspirational platform to showcase real women and empower the physically, culturally and geographically diverse females of today. 

 Thanks to their innovative designs, captivating projects and the rising popularity of alternate culture, Lonely Lingerie has fast become an iconic label of the modern day and is taking over the world one dreamer at a time. So gals, be proud of your body, be proud of your flaws and love yourself.

 Don't be Lonely anymore.

For more information of to find a stockist near you head to
www.lonelylabel.com