"A brand for the Bondi Bohemian in all of us"
Three of Something is an Australian label created by three talented and ambitious women who met by chance and share an incredible passion for classic bohemia.
Since starting up the brand in 2012 not only have these women become incredible friends but they have built a company that is a standout in it's field and is taking the fashion world by storm both nationally and on an international scale. Three of Something brings to life a "feminine but edgy aesthetic" combining bold patterns, colours and prints with classic, minimalistic silhouettes to create classy bohemian pieces that scream sophistication whilst bringing to life every woman's inner bohemian soul.
These woman work hard, they hustle and its the reason why they have already achieved such great success. Working from a super cute studio in culture hub Alexandria, the trio pump out a new collection every month of the year, that's designing, producing and shooting a brand new collection every 4 weeks (yep I told you they hustle). They're incredibly driven and their passion has allowed them to make some amazing connections within the business. They have over 100 stockists throughout the country including online powerhouses The Iconic, Revolve Clothing, Surf Stitch and Lalabazaar, just to name a few and also have a number of stockists in the U.S. They recently exhibited at the ENK International Tradeshow in Las Vegas - catapulting themselves into an international market and putting their name out there to be recognised by passionate fashion figures and companies around the globe.
Their current collection celebrates classic prints, sophisticated silhouettes and a youthful edginess, focussing on two of the biggest trends of the moment; pattern clash and denim as well as adding a modern colour pop and incorporating detailed structural elements to their timeless pieces. Its the perfect transitional collection and one that will seamlessly slide into any woman's wardrobe.
WRONG TURN - MARCH 2015
I was lucky enough to assist these ladies on one of their recent campaign/look book photo shoots (which you'll have to wait til August to see) and I can't express how much fun it was. As a fashion student it's crucial for me to undertake workplace training and working with Three of Something has definitely been my most memorable experience to date. Not only were the ladies super friendly, genuine and kind but they were extremely talented and you could see in their eyes that they have an incredible passion for the industry and extraordinary love for what they do.
The opportunity gave me the chance to experience what it was like working for a smaller label and engage in the photographic atmosphere that my inner photographer has been dying to explore. It was truly an incredible day, bringing together a number of talented creatives to produce true fashion magic. I enjoyed every minute of being involved with the shoot and I cannot wait to take part in another creative day like this.
I'll be continuing to follow the Three of Something journey and look forward to seeing what their April collection has instore. For more information on the brand, stockists or to purchase their pieces
head to threeofsomething.com
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| (All images sourced from Three of Something sites) |
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