Street Style

Its now been 2 long weeks since I got the pleasure of attending my very first show at Mercedes Benz Fashion Week Australia. As always it was an absolutely gorgeous event that saw some of Australia's top designers (both established and emerging) present their newest collections to a crowd full of fellow designers, celebrities and fashion industry icons. Everything that was presented on the runway absolutely blew my mind but it was the style from the attendees walking the streets that gave me my greatest source of inspiration. 

This year the 70's trend took charge on the streets with flares, flounces, corduroy and denim seen at every turn. Australian fashion icon Tash Sefton from They All Hate Us was the true 70's muse this fashion week, managing to incorporate light wash denim (mainly bell bottoms and maxi skirts) into her looks each and every day. We also saw the classic and sophisticated tailored/menswear trend make it's annual mark with a number of industry personalitites including bloggers Margaret Zhang and Brooke Testoni rocking well structured blazers, coats and collared button up shirts to get them through the indecisive autumn weather. On the flip femininity was another key trend with personality Carissa Walford and international super model (and my ultimate girl crush) Nicole Trunfio, nailling the white, romantic and feminine look. Other trends we saw glimpses of were 90's grunge (plaid, stripes, black on black), bohemian (fringe, prints) and electric (metallic fabrics and neon colours).

I've put together some of my favourite looks from the streets that express creativity, personality and ultimate style.

images sourced from elle.com; popsugar.com; thetrendspotter.net;  

"A brand for the Bondi Bohemian in all of us"

Three of Something is an Australian label created by three talented and ambitious women who met by chance and share an incredible passion for classic bohemia.

Since starting up the brand in 2012 not only have these women become incredible friends but they have built a company that is a standout in it's field and is taking the fashion world by storm both nationally and on an international scale. Three of Something brings to life a  "feminine but edgy aesthetic" combining bold patterns, colours and prints with classic, minimalistic silhouettes to create classy bohemian pieces that scream sophistication whilst bringing to life every woman's inner bohemian soul. 

These woman work hard, they hustle and its the reason why they have already achieved such great success. Working from a super cute studio in culture hub Alexandria, the trio pump out a new collection every month of the year, that's designing, producing and shooting a brand new collection every 4 weeks (yep I told you they hustle). They're incredibly driven and their passion has allowed them to make some amazing connections within the business. They have over 100 stockists throughout the country including online powerhouses The Iconic, Revolve Clothing, Surf Stitch and Lalabazaar, just to name a few and also have a number of stockists in the U.S. They recently exhibited at the ENK International Tradeshow in Las Vegas - catapulting themselves into an international market and putting their name out there to be recognised by passionate fashion figures and companies around the globe.

Their current collection celebrates classic prints, sophisticated silhouettes and a youthful edginess, focussing on two of the biggest trends of the moment; pattern clash and denim as well as adding a modern colour pop and incorporating detailed structural elements to their timeless pieces. Its the perfect transitional collection and one that will seamlessly slide into any woman's wardrobe.

WRONG TURN - MARCH 2015

I was lucky enough to assist these ladies on one of their recent campaign/look book photo shoots (which you'll have to wait til August to see) and I can't express how much fun it was. As a fashion student it's crucial for me to undertake workplace training and working with Three of Something has definitely been my most memorable experience to date. Not only were the ladies super friendly, genuine and kind but they were extremely talented and you could see in their eyes that they have an incredible passion for the industry and extraordinary love for what they do. 

The opportunity gave me the chance to experience what it was like working for a smaller label and engage in the photographic atmosphere that my inner photographer has been dying to explore. It was truly an incredible day, bringing together a number of talented creatives to produce true fashion magic. I enjoyed every minute of being involved with the shoot and I cannot wait to take part in another creative day like this. 

I'll be continuing to follow the Three of Something journey and look forward to seeing what their April collection has instore. For more information on the brand, stockists or to purchase their pieces

 head to threeofsomething.com

(All images sourced from Three of Something sites)

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Leila Joy.

There are many inspirational and talented creatives in the fashion industry however when asked to write about just one it can be a little hard to chose. As I've said before I'm not necessarily your typical mainstream girl, I feel inspired by people who are a little bit off centre, beat to their own drum and achieve success with an edge. I don't typically go for the industry house-hold names and I'd much rather support someone who is a quiet achiever, modest and an undiscovered, underground success. 

These inspirational souls are the people I search for and tend to love best. It was by chance I came across this creative gem but I've followed her journey and continued to be inspired by her ever since.

Please allow me to introduce Leila Joy Berney.

A self-taught photographer living in Sydney,  Leila is a free-spirited, edgy, raw and brave creative who has a deep passion for "people, exploring the world and telling a story through words and images". She isn't afraid to push the boundaries or expectations of any industry and stays true to herself through the purity and rawness of her photographs.

"Trying to capture the essence of a person or place, their vulnerability, their whole, the life inside them."

I first discovered Leila through local Sydney beauty (and my ultimate girl-crush at the time) Dj Tigerlily. I was obsessing over her blog when I came across pictures they had taken together. The images had a gypsy-like bohemian feel, telling a story of a wanderer through the sun, sand and sea.  These elements combined with the juxtaposed environment really caught my eye. Tigerlily's unconventional green-tiped dyed hair mixed with high fashion pieces and a rustic background all bought together this unbelieveable beauty, a combination of high-end luxuries and ultra cool urbanity.  I simply could not believe the breath-taking beauty Leila had created and I loved that they portrayed an unconventional, care-free world.

Another aspect that I love about Leila is that she hasn't permanently dropped herself into one box. She combines her two passions; writing and photography to tell stories. Stories of fashion, nightlife, travel and personal adventure to share and inspire others. Her stories have the ability to connect with the viewer and penetrate deep emotion within their bones, all giving off an incredible energy and defining her unique style.

"With a camera in one hand and a pen in the other, I capture and record little sparks of life and share them with others."

Her editorial work has been published in a number of both Australian and international online platforms and digital magazines including Nylon Japan Magazine, MINC Magazine, The Feed and David Jones online, just to name a few. Aside from fashion Leila has also gained great exposure through the Sydney nightlife and Dj scene by photographing some iconic faces and events including regular shootings of Dj Tigerlily and last year's sold out Alison Wonderland Warehouse Project.

Her style is free-spirited, edgy and raw, and captures the essence of a person or place and moments of “spontaneity and purity”.  She firmly believes that "what is raw is beautiful" and that quote of her's consistently continues to inspire me. Just like Leila has done, I too one day aspire to combine all my passions into one, sharing my obsessions, personality and loves with the world through images and text.

Leila Joy is an absolutely incredible talent and I cant wait to see what she can produce and where her journey takes her next. Its motivational woman like her that push me to keep dreaming big and strive for success.

 For more information about Leila or to explore even more of her amazing content head to her blog:  followthezephyr.com

(all images sourced from Leila Joy sites)

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